Cookies policy on the DriveDS site
WHAT ARE COOKIES?
The French data protection authority, CNIL, defines a cookie as "a small text file placed on your hard drive by the server of the site you are visiting. It contains several pieces of data, including:
- the name of the server who wrote it;
- generally, an ID in the form of a unique number;
- possibly, an expiry date.
This information is stored on your computer in a simple text file to which the server has access for reading and recording information.
A cookie is necessarily associated with a single domain name (that of the server who deposited it) so that only a request from the same server may access it. "
This Site has a cookies system. As such, the User is informed that during their Site visits, cookies may be installed automatically on their web browser.
Cookies are files sent to the user's hard disk to make browsing easier on the site and establish statistics on the frequency of visits or to implement ads or personalised content based on the web user's browsing.
These cookies in no case contain name-based information.
The User may deactivate the sending of cookies by changing the parameters of their web browser.
DIFFERENT TYPES OF COOKIES ON OUR WEBSITES
The cookies on our websites are used in the following different ways:
1. Anonymous cookies measuring the frequency and use of the online service
Statistics cookies on site visits are used to measure the number of people visiting the website (number of visits, average time spent on the site, the items they click on, etc.). The main aim of cookies is to continuously improve our website so that we can make sure it corresponds to your needs.
Cookies measuring web-user visits are strictly anonymous and can in no case be used to identify the visitor or collect personal data (such as names or IP addresses).
2. Cookies memorising connection information
3. Third-party cookies (advertising)
The majority of DS web ads are displayed on third-party websites and put in place by what can be called a third party, such as an advertising agency. These third parties use their own cookies to analyse how many people have seen and/or clicked on an ad banner. Cookies deposited by third parties are based on the cookies policies of the companies depositing them, and we have no access to read or create these cookies.
4. Other third-party cookies
DS France uses third-party cookies to analyse how web users browse our sites and suggest, for example, a brochure request or a test drive request wherever necessary. These cookies are issued by ourselves or by our technical partners for the purpose of measuring visits of the content and pages of our site, the aim being to assess them and better organise them. Where relevant, these cookies are also used to detect browsing problems and thereby improve the user-friendliness of our services. These cookies produce anonymous statistics and visit frequency numbers only, excluding any and all name-based information. These cookies will also be used to personalise our sites in line with the anonymous data collected from our different sites (DS). The lifespan of audience measurement cookies does not exceed 90 days.
5. Flash cookies
The Site uses Adobe Flash Player to present a part of the content on MyDS.fr. To improve your user experience, "local shared object" cookies are used to bring you a number of functionalities. These Flash cookies cannot be managed by your web browser but instead are managed by Adobe Flash Player software. The Adobe site contains explanations of the cookies used http://www.adobe.com/products/flashplayer/security.
PERSONALISED ADVERTISING: HOW DOES IT WORK?
Cookies are inserted on your computer in a special folder and, depending on the web pages you visit, can memorise:
• The web pages you have visited recently
• The products you are interested in
• The information system (language, country, operating system, browser, etc.), the aim being to optimise the display the next time you visit one of our sites.
DS personalised advertising:
The Central Tag service mandated by DS enables users to receive personalised advertising consistent with their recent browsing (interest shown in a car when browsing on DS sites: www.citroen.fr, www.driveDS.fr, http://configurer.citroen.fr/, or www.citroencarstore.fr).
As Central Tag is a member of the Network Advertising Initiative, you may also unsubscribe on the site: http://www.networkadvertising.org/
If you do not want our site to collect Krux third-party cookies:
Deactivate the cookies in question at: http://www.krux.com/krux_privacy/consumer_choice/
Visit the site http://www.youronlinechoices.com/ to find out more about online behavioural advertising and the blocking options for other IAB member companies. Will I continue to receive ads if I exit the programme? Yes, ads will continue to be displayed but will no longer be based on your interests.