The role of the DS Creative Workshop is to maintain and nurture the avant-garde mindset that has always been part of DS vehicles.
Drawing upon a number of fields, it brings together the most innovative and inventive craftspeople, engineers, architects and designers to find solutions of excellence to questions of automotive design.
Like top fashion designers, the stylists at the DS workshop always aim to include new materials in their designs, creating experiences to surprise and awaken the senses.
DIVINE DS, the result of a meeting between two "leading designers"
Lesage and Swarovski both illustrate know-how and excellence. Reflecting the ambition and capacity of DS to challenge established cues and bring different worlds together, a first in the automotive industry!
Swarovski crystals adorn the exterior lines of DIVINE DS and decorate the headlights for an alluring finish. Inside the car, these legendary crystals bring a touch of sophistication to the door panels and dashboard. Through these cooperative projects, DS is highlighting the emphasis placed on every detail, including a choice of materials rarely used in the automotive industry.
As part of another cooperation project that is truly exceptional in the automotive industry, DS is working with Maison Lesage. Embroidery is an art form that is continuing to develop today. Demanding meticulous handwork, it draws upon precious materials such as silk, beads and crystals.
The art of embroidery comes into its own in DIVINE DS with the “Parisienne Chic” Hypertypage, enhancing the cabin materials and giving new emphasis to the DS monogramme.
With its remarkable comfort and styling, the inside of a DS is immediately welcoming:
- authentic materials showcased in a unique and exclusive way, as illustrated by the watch strap design of the leather seats
- a refined and comfortable auditory ambience (soundproofing of exterior noise and an advanced hi-fi system)
- efficient and intuitive ergonomic controls, made-to-measure connectivity.
Intelligent technology applied to driving, illustrating the ambition of DS to explore new fields
Featuring DS LED Vision technology, the headlights symbolise DS vehicles. Reflecting the world of jewellery-making, the light signature combines three LED modules designed to resemble stones in their setting. These headlights give the vehicles a distinctive look while improving visibility and contributing to a relaxing drive.
The sequential directional indicators are hi-tech gems that add the final touch to the hypnotic gaze of your DS by day or by night.
This extremely sophisticated hi-tech light signature underlines the unique personality of each DS model.