"We have the good fortune to work with upholsterers, master upholsterers who are part of DS styling, something that is unique in the automotive industry. This enables us to bring our creative ideas to life,to model the things we have shaped in our imagination as stylists."
Director of DS Design
DS manufacturing techniques and trim are authentic and crafted in a unique way, as illustrated by the watchstrap leather seats. DS uses premium materials not usually seen in the automotive industry. Combining innovation with know-how passed on from one generation to the next, this is the DS spirit of avant-garde.
Finesse and excellence are developed through the technical expertise and skills passed on from master to apprentice.
"With premium brands, any changes frequently relate to details!”
VP Products and Business Development, DS brand
Leather topstitching, brushed aluminium, personalised trim details, the high-precision work of our experts!
Unique in the automotive world, the watchstrap design is a creative feat expressing know-how and excellence.
"We have the good fortune to work with experts who support us in our ambitions and efforts to remain avant-garde. This avant-garde spirit is the driving force motivating everybody who works for the brand.
Our ambition is to push back the limits, to adopt a bold approach and to meet new challenges."
DS Styling Director